The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One

Rating: (out of 19 reviews)

List Price: $ 29.95
Price: $ 15.97

The Social Media Bible: Tactics, Tools, and Strategies for Business Success Reviews

Review by A. S. Johnson:

This book is a good way to get familiar with online social tools. The author covers ways to use email, social networking tools and publishing tools. He has good information about establishing some goals and determining a strategy for meeting the goals. He also has a lot of useful references if you want to get more familiar with a particular topic.

I only gave it three stars for the following reasons:

– Too much coverage of the history of the internet, email, and web pages. If I was interested in that, I’d get a book on the history of the internet, email, and web pages.

– Misinformation on some tools, and missing information about other tools. For instance, the author mentions Joomla, a content management system that can be used to create websites and blogs. He mentions it in a way that may mislead people as to its uses when he states that it can pair with any number of applications. It might work with other applications, but that may require coding skills or money to pay someone to make them work together. He also ignores the multitude of other open source content management systems that are out there.

– A serious amount of repetition in sections one and two. A lot of what is stated in the second section is already in the first, so it added a few hundred pages without saying a whole lot.

This is a good book. It’s less complete than the title suggests.

Review by Jeff Lippincott:

Great book! Loved it! It’s huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn’t do).

The book is comprehensive. I haven’t seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of “Expert Insights” sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.

Buy The Social Media Bible: Tactics, Tools, and Strategies for Business Success now for only $ 15.97!

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company,

Rating: (out of 19 reviews)

List Price: $ 29.95
Price:

The Social Media Bible: Tactics, Tools, and Strategies for Business Success Reviews

Review by A. S. Johnson:

This book is a good way to get familiar with online social tools. The author covers ways to use email, social networking tools and publishing tools. He has good information about establishing some goals and determining a strategy for meeting the goals. He also has a lot of useful references if you want to get more familiar with a particular topic.

I only gave it three stars for the following reasons:

– Too much coverage of the history of the internet, email, and web pages. If I was interested in that, I’d get a book on the history of the internet, email, and web pages.

– Misinformation on some tools, and missing information about other tools. For instance, the author mentions Joomla, a content management system that can be used to create websites and blogs. He mentions it in a way that may mislead people as to its uses when he states that it can pair with any number of applications. It might work with other applications, but that may require coding skills or money to pay someone to make them work together. He also ignores the multitude of other open source content management systems that are out there.

– A serious amount of repetition in sections one and two. A lot of what is stated in the second section is already in the first, so it added a few hundred pages without saying a whole lot.

This is a good book. It’s less complete than the title suggests.

Review by Jeff Lippincott:

Great book! Loved it! It’s huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn’t do).

The book is comprehensive. I haven’t seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of “Expert Insights” sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.

Buy The Social Media Bible: Tactics, Tools, and Strategies for Business Success now for only !

Ashoka’s Social Entrepreneurship Series presents Beyond Corporate Social Responsibility: Strategies from Oded Grajew and Ethos Institute

Do ethics make for good business? Building on a successful career as a toy manufacturer, Oded Grajew spearheaded a powerful campaign to end child labor in Brazil. His quest for corporate integrity did not stop there. He founded the Ethos Institute to pursue corporate social responsibility on an unprecedented scale. Its member companies now make up over 35% of Brazil s GDP. Business can be a powerful engine for social change, especially in emerging economies, and consumers can play a strong role in demanding ethical business practice. Grajew envisions a new and more effective form of Corporate Social Responsibility illuminating the path to a real partnership between business and society.

Price: $ 24.99

Organic Marketing Advanced Strategies for Social Media

ORGANIC MARKETING The Organic Marketing process includes using tactics and strategies in your day-to-day life to promote your business. It revolves around the aspects of creating relationships with the people that you come in contact with. Allan Curtis and Sandi Maki would like to share with you some of the ways that you can incorporate an Organic Marketing strategy into your business promotion using the marketing tic-tac-toe board. Organic Marketing is a set of tools, tactics, and strategies to market your business day to day. Organic Marketing’s approach is geared toward understanding where you are in your current business and where you would like to go. Think of Organic Marketing as you would of planting a garden. This concept is starting with a seed or the idea that you have for your business. Then you need to decide where the best location is to plant your seed, choose the type of soil you need, the amount of care and contact it requires, and you also need to monitor the growth and progress to appreciate what is growing and changing. Organic Marketing strategies are just that as they relate to your business. When you are building anything, if you are building a house or if you are building a model, you always have to start at the very basic level, with the foundation, with the first building block. Organic Marketing organized on the tic-tac-toe board is a way of looking at what are all the pieces that need to go into a successful strategy, and then without it being overwhelming, Allan and Sandi simplify the process and work on one element at a time, each in relationship to the other so that you are building your strategy at the same time that you are

List Price: $ 20.00
Price: $ 20.00

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

For marketers, social media marketing and optimization offer immense new opportunities. Using these breakthrough techniques, companies can deepen relationships with their best customers, and extend their reach as never before. In this powerful, practical book, one of the world’s leading social media marketing experts shows exactly how to leverage social media marketing in your company. Author Li Evans is one of the few individuals with more than a decade of experience in search and social marketing; she currently hosts the popular Search Marketing Gurus blog. In this book, she drills down into the fine points of establishing the right social media strategy for any company – and making it work. Marketers will discover proven techniques for setting social media marketing goals; understanding their audiences; entering the conversation; managing “negativity” and legal concerns; listening to what online communities are saying; building trust and readership; recognizing what’s working and what isn’t; protecting the consistency of branding and messaging; integrating social media into broader online and search marketing initiatives; and much more.   Twitter, Facebook, YouTube, LinkedIn and beyond: powerful new social marketing solutions for companies of every size, in every industry Deeper, more useful coverage of social media strategy than any other book: a complete reference, tutorial, and hands-on action guide, all in one By Li Evans, one of the worldwide Social Marketing Optimization (SMO) community’s leading voices

List Price: $ 24.99
Price: $ 16.49

The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today’s new marketing tools to break through, build momentum, and gain recognition?

Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won’t automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage.

Whether you’re a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how to succeed in this new era.

Rating: (out of 14 reviews)

List Price: $ 17.95
Price:

The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture Reviews

Review by J. T. Klepp:

If you have not had any (or very little) exposure to digital marketing, by all means buy the book and read it. However, for anyone who has had some experience with digital marketing the last 5 years, this book offers very little new thinking (unless you are really bad at your job).

While the book is full of examples, if flows poorly. The author’s points seem to get lost in a somewhat poor structure, and too many points thrown at the user without a proper flow to it. The author should definitely look into pyramid consulting techniques in order to present better. And given the author’s savvy in online marketing, it does make me wonder whether the other reviews are legitimate.

But again, if you are a CEO, or non-marketing exec, or an “old school” marketer, this books seems like a useful intro to you. But you should be out reading Techcrunch, Marketing 2.0, Mobilemarketer, Mashable etc etc on a daily basis, and you would not only learn just as quick, you’d stay more current.

Review by Rich Schefren:

I just finished reading The Age of Engage, and all I can say is WOW! As a thought leader in Internet marketing I read 4-5 books a week. And this book stands out in the questions it surfaces, and then (more importantly) the answers it provides.

I literally went through three highlighters trying to extract every golden nugget of information this book delivers. Plus, I bought copies for my entire staff – with the directive to read this ASAP!

If you are looking for a book that does more than just lay a bunch of theory on you… a book that really explains what must change, why it must change, and then most importantly HOW TO CHANGE – then look no further, you have just found THE book that delivers on all three aspects.

Lastly, the final seven pages of the book are filled with marketing exercises/questions that do an excellent job of helping readers take what they’ve learned and now apply it to their businesses. I hope more books begin to follow this format beacause it makes the takeaway value so much easier to dimensionalize and act upon.

Buy The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture now for only !

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice)

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.  David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs.  PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across.  They must learn to navigate a world of information which social media has made far more complex.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

• ISBN13: 9780749449681
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

List Price: $ 37.50
Price: $ 27.98

Ashoka’s Social Entrepreneurship Series presents Setting the Standards for the Global Economy: Strategies from Alice Tepper Marlin and Social Accountability International

Alice Tepper Marlin is working tirelessly to establish a global standard for socially responsible production, based on ILO conventions and human rights law. Her standard, SA8000, has been adopted in farms and factories in over 40 industries in over 50 countries. She has catalyzed a vast network of auditors to ensure basic rights for all workers. Tepper Marlin articulates her effective approach to implementing partnerships and principles an approach which has produced accountability from the most powerful of global businesses.

Price: $ 13.00

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